Storytelling in PowerPoint: Learn McKinsey’s 3-Step Framework

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• # storylining
• # powerpoint
• # mckinsey
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23:59:59

Overview

This video teaches viewers how to create compelling storylines for PowerPoint presentations, drawing inspiration from top consulting firms like McKinsey, BCG, and Bain. It introduces the SCR (Situation, Complication, Resolution) or SCQA (Situation, Complication, Question, Answer) framework, a universal storytelling structure used in various media. The video breaks down the framework and demonstrates its application using a McKinsey project on homelessness in King County as an example. It further explains the dot-dash structure for writing storylines in Word, emphasizing the iterative process of drafting, reviewing, and refining before moving to PowerPoint. Finally, the video highlights the importance of action titles and slide bodies in PowerPoint, emphasizing the horizontal and vertical flow of information within a presentation.

• Understanding the SCR Framework

  • 📊

    The SCR framework is a storytelling technique used by consulting firms like McKinsey to create persuasive presentations. [01:02]

  • 📚

    The framework consists of three parts: Situation, Complication, and Resolution. [01:39]

  • 📝

    The Situation sets the context and introduces the topic or problem. [01:57]

  • ❓

    The Complication introduces the problem and explains its significance. [02:14]

  • 💡

    The Resolution presents solutions or recommendations to address the problem. [02:32][03:05]

• Storylining in Word using the Dot-Dash Structure

  • ✍️

    After analysis and synthesis, write your storyline in a Word document using the dot-dash structure. [05:42]

  • ⚫

    Each dot represents a key statement in the storyline. [06:46][07:29]

  • ➖

    Each dash represents supporting data that justifies the statement above it. [06:52]

  • 🤝

    Review and refine the storyline with your manager to ensure clarity and persuasiveness. [08:17]

• Building Slide Skeletons in PowerPoint

  • 💻

    Once the storyline is finalized, create a new PowerPoint presentation. [08:48]

  • 📑

    Each dot from the Word document becomes an action title for a slide. [09:54]

  • 📈

    Each dash from the Word document is translated into charts or visualizations that support the action title. [09:57]

  • ✅

    Ensure the slides flow logically and the visuals effectively communicate the information. [10:19]

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Key moments

1. 00:00

   Introduction to Storylining in PowerPoint

   00:00

   Introduction to McKinsey's goal of influencing clients through presentations.

   00:27

   Example of McKinsey's project with King County Seattle on homelessness.

2. 00:50

   Importance of Storyline Structure

   00:50

   Explanation of the significance of a well-crafted storyline in a slide deck.

   01:33

   Introduction to the SCR or SCQA framework used by top consulting firms.

3. 02:52

   Breaking Down the SCR Structure

   02:52

   Explanation of the SCR structure: Situation, Complication, and Resolution.

   03:50

   Analyzing McKinsey's King County homelessness project using the SCR structure.

4. 04:22

   Writing Effective Storylines

   04:22

   Guidance on writing storylines in Word before transferring to PowerPoint.

   05:40

   Introduction to the dot-dash structure for creating persuasive storylines.

5. 08:15

   Building Slide Skeleton in PowerPoint

   08:15

   Process of translating the storyline into action titles and slide bodies in PowerPoint.

   10:17

   Finalizing the storyline and preparing to build slide bodies for the presentation.